![]() Baidu welcomed its first mini program in July 2018 and now hosts more than 100,000 mini programs. WeChat is the main reason why Tencent has become the most valuable company in Asia and among top 10 in the world. WeChat’s Average Revenue per user (ARPU) in 2015 was estimated to be 7 7x the ARPU of WhatsApp. The third member of China’s tech triumvirate, Baidu, saw 115 million of its 469 million MAUs in April use at least one mini program on the company’s flagship app. Tencent attributes WeChat’s revenues to online advertisements ( 1+ B) and brands/merchants on WeChat platform. Even Taobao, which was a standalone app much earlier than Alipay, serves 15.7% of its users through a mini program on the payment platform.Īlipay, which introduced mini programs in September 2018, is now home to more than 200,000 on its platform. For bike-sharing and ride-hailing platform Hello Chuxing, 69.8% of users used its service through the corresponding Alipay mini program. HONG KONG (Reuters) - Chinese tech giant Tencent Holdings 0700. They are similarly effective as the mini programs on WeChat. WeChat now hosts 2.3 million mini programs, according to QuestMobile.Īlipay, which had 647 million MAUs in April, also hosts mini programs. Mobike was acquired by Meituan in April 2018, and some of its bicycles can only be unlocked by using Meituan’s standalone app. That’s despite efforts by Meituan to pull users into its own app. ![]() In all, 72% of Mobike’s traffic in April and 62.7% of Meituan’s was generated via WeChat mini programs said QuestMobile. Many companies now recognize that the major apps with the most active user base are essential to supporting their business. In the same month, ticketing platform Maoyan’s mini program accounted for 88.9% of its traffic, while secondhand housing platform Beike found 77.4% of its users via its WeChat mini app. Rather than downloading the full Tongcheng Travel app, the vast majority of its users just searched via Tongcheng’s WeChat mini program. Introducing them was good for WeChat too, because it meant users had even more reason to stay inside the application.Īccording to QuestMobile’s findings, Ctrip-backed Tongcheng Travel saw as much as 97.2% of its users access its listings via WeChat mini program in April. Mini programs that sit within a super app spare individuals the effort to download yet another standalone app. The report further breaks down that mini programs in WeChat had 681 million MAUs in that month, indicating that more than 70% of WeChat’s users tapped on at least one mini program icon in that period. Tencent’s WeChat is the most popular super app of them all in China, with 947 million monthly active users (MAUs) in April, according to data released by market research firm QuestMobile on Tuesday. The concept has taken root and is now a major source of traffic for many services and an effective way to access the massive user bases of China’s existing super apps. Tencent adopted a counter-intuitive approach in building its empire – increasing customer reach before app monetization.When WeChat introduced mini programs in 2017, it was a novel idea. ![]() For Facebook to disappear in 5 years, it needs to shed 450 million users per year starting immediately. While Facebook’s business relied on advertising heavily, online advertising accounted for less than one-fifth of Tencent’s annual revenue. ![]() Unlike its West social network counterparts, the enterprise’s major earning came from value-added services, about a third of which was generated by online games. Other important revenue streams include digital content, membership subscriptions, and virtual goods sales.Īnother clever move of Tencent was to diversify its products. The success formula of WeChat was its one-stop solution, making it indispensable in daily life in China. From hospital registration and taxi calling to movie ticket booking and holiday planning, it is the super app for everything. In fact, it is a common practice to pay with WeChat by scanning QR codes in brick-and-mortar stores. This is one of the reasons why the age distribution of WeChat users spread quite evenly in China. In the end of 2022, WeChat’s monthly active user base surpassed 1.3 billion.Īpart from e-commerce business, the tech behemoth has made its foray into the world of online video, digital music, e-reading, and video games. With ownership stakes in Riot Games, Epic Games, and a few game developers and publishers, Tencent has climbed to the top of the ladder in gaming. Its partnership with Nintendo since 2019 has further extended Tencent's home entertainment offerings in the Chinese console market. Considering its thriving e-commerce and gaming business, Tencent would very likely keep its dominant position in China's internet industry. ![]()
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